Say Coke’s name | Robinhood misses lockdown |
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Hi John, here's what you need to know for October 28th in 2:58 minutes.

👻 It’s Halloween season, and there’s nothing scarier than the thought of inflation giving your portfolio a spook. So join VantageFX’s Tawfiq Al Rabi for How To Defend Against Inflation on Monday, and find out how you can avoid your own personal fright night. Get your free ticket

Today's big stories

  1. Coca-Cola’s quarterly earnings beat forecasts, as the soda giant spends big win customers
  2. Our analyst has hit upon one group of stocks that’s remarkably safe from shortages, inflation, and every other problem right now – Read Now
  3. Robinhood reported worse-than-expected earnings, so investors might start thinking about taking their riches and running

Brand Gestures

Brand Gestures

What’s Going On Here?

Coca-Cola reported better-than-expected earnings on Wednesday, as the drinks giant went to whatever lengths necessary to get noticed.

What Does This Mean?

Coke’s products have been in high demand ever since entertainment hotspots opened up again, but the company wanted even more attention last quarter: it just about doubled its marketing budget from last year, and recently launched a massive soda ad campaign for the first time in five years. And the blitz seems to have worked: the company’s organic revenue – without the effects of currency swings and acquisitions – grew by a better-than-expected 14% last quarter compared to the same time last year. The company upped its full-year profit outlook too, which could be why investors are craving Coke right now: they sent its shares up on Wednesday.

Why Should I Care?

For markets: It has to be Coke.
There might be another reason investors are keen on Coke: it’s a consumer staples company, meaning it sells goods that customers need no matter what. That bodes well in times like these, since it allows Coke to pass higher costs onto customers without losing them to competitors. And that’s exactly what it did: the company upped the average price of its products by 6% last quarter and still sold 6% more than the same time last year.

The bigger picture: Would you like a Coke with that?
Coke’s long-term partner McDonald’s has had a good few months too: the fast food giant announced on Wednesday that revenue was up last quarter by a better-than-expected 14% versus the same time the year before. That’s down to some canny reprioritizing: the entire restaurant industry has been struggling to find staff recently, so McDonald’s simply shifted its focus to delivering straight to peckish customers’ doors.

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Analyst Take

The One Group Of Stocks That Could Ride Out Shortages, Inflation, And The Rest

The One Group Of Stocks That Could Ride Out Shortages, Inflation, And The Rest
Photo of Carl Hazeley

Carl Hazeley, Analyst

What’s Going On Here?

It’s been one piece of bad news after another for stocks lately.

Tax hike proposals, commodity inflation, supply chain bottlenecks – the list goes on.

And many of these issues seem never-ending. It’s not clear, for instance, if a resurgence in coronavirus over the winter months will keep prices high for longer.

But here’s the thing: there’s one group of stocks that’s fairly untouchable, and stands to do well whether these issues get resolved or not.

So that’s today’s Insight: how long the biggest issues stand to keep damaging stocks, and which group stands above the rest either way.

Read or listen to the Insight here

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Master Of None

Master Of None

What’s Going On Here?

Robinhood’s quarterly earnings came in well below expectations earlier this week, as the jack of all trading apps proves it isn’t quite the expert it made itself out to be.

What Does This Mean?

Business was booming for Robinhood earlier this year, not least as retail investors rushed to get their hands on viral cryptocurrencies like dogecoin. But the company did warn that trading activity might drop off once lockdowns loosened up, and it wasn’t wrong: revenue from all-important crypto transactions fell 78% last quarter compared to the one before. And Robinhood isn’t expecting much from Christmas either: the company said it’ll see more of the same as we head into a (hopefully) coronavirus-lite festive season.

Why Should I Care?

For markets: This decline is starting to snowball.
Investors sent Robinhood’s stock down 10% on the back of the update, which means it’s now below the price it was trading at when the company first hit the stock market (tweet this). That revelation alone could be enough to turn investors off even more – especially those who invested before the IPO, who might want to lock in their gains in case the price falls any further. That sudden rush of selling, then, would only accelerate Robinhood’s downward spiral.

Zooming out: Everyone wants to Rent the Runway. 
Investors seem more optimistic about clothing rental company Rent the Runway, which made its stock market debut on Wednesday. The company’s been benefiting this year as newly liberated fashionistas paint the town red again, and it’s seen the number of subscribers – who make up 80% of its overall revenue – more than double since February. It’s no sure thing, mind you: the clothes it buys constantly need replacing, which could impact its bottom line going forward. No such worries for investors on Wednesday: they initially pushed Rent The Runway’s shares up 10%.

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💬 Quote of the day

“Success is the sum of small efforts repeated day in and day out.”

– Robert Collier (an American author)
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🥋 Become an investing sensei

You might’ve flunked your mixed martial arts classes, but there’s another type of defense that we reckon you could get pretty good at. Put your lightning-fast reflexes and high kicks to good use: come to our How To Defend Against Inflation event, and you’ll be a black belt investor in no time.

🤖 How to Assess Winning DeFi Projects: 6pm UK time, October 28th
🥊 How To Defend Against Inflation: 5pm UK time, November 1st
✈️ Are Space Flights And Self-Driving Cars The Future?: 5pm UK time, November 2nd
🤑 How To Invest In The Next Crypto Challenger: 5pm UK time, November 8th
👀 The Search For Super Growth Stocks: 3pm UK Time, November 9th
👵 How To Retire Early With Crypto: 5pm UK Time, November 11th
🇮🇳 How To Profit From The Rise of India: 9am UK time, November 15th
🔥 Hot Commodities To Diversify Your Portfolio: 5pm UK time, November 17th
🚗 How To Buy Into The EV Boom: 1pm UK time, November 18th
🚀 Finimize x Ledger Crypto Summit 2021: December 2nd-3rd

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