Advertising came up repeatedly during Roblox’s earnings call, but executives were somewhat reticent on details regarding the rollout of programmatic ads on the platform.
Stagwell has partnered with Google Cloud and SADA to develop new AI tools and solutions that will benefit Stagwell’s agencies as well as its clients. Publishers have to go smaller to win ad dollars in 2024 and the higher volume of RFPs are coming with very specific requests for exclusive talent and experiential activations. More in this Digiday+ Media Briefing.Music marketing has become an integral part of marketing strategy as brands look to become part of culture, rather than advertise around it. This week’s Digiday+ Research Briefing examines how Q4 is underperforming for publishers despite their various revenue sources, how Instagram is beating out Google as the top holiday marketing channel, and how the retail media marketplace is becoming more fragmented as it grows. In 2022, 22% of workers aged over 20 years old spent a year or less at their jobs — the highest percentage with a tenure that short since 2006. But Gen Z takes it a step further: they aren't even dedicated to a single employer at one time. Other things to know about Brands are increasingly taking a hybrid approach to data analytics where some tasks and campaigns — and their associated datasets — are kept in-house while others are overseen by their agency. Sponsored by Wiland. Using technology that facilitates relationships between the buy- and sell-sides allows advertisers to negotiate fees on working media to reduce the tech tax end-to-end. Sponsored by Nexxen. Advertisers are using audience-based DSPs to leverage machine learning on top of audience-based models for maximized performance to reach target audiences efficiently. Produced in partnership with Marketecture.
Advertising came up repeatedly during Roblox’s earnings call, but executives were somewhat reticent on details regarding the rollout of programmatic ads on the platform.
Through its Marketing Cloud unit, Stagwell partnered with Google Cloud and SADA to develop new tools and solutions that will benefit Stagwell’s agencies as well as its clients.
As ad tech’s impact on media execution evolves alongside complex privacy regulations, advertisers’ ability to staff their teams, buy media and run campaigns with in-house resources alone has been stretched.
Publishers have to go smaller to win ad dollars in 2024 and the higher volume of RFPs are coming with very specific requests for exclusive talent and experiential activations.
For publishers, the widespread, unauthorized disclosure of first-party data on third-party sites creates costly financial, reputational and operational challenges.
In this week’s Digiday+ Research Briefing, we examine how Q4 is underperforming for publishers despite their various revenue sources, how Instagram is beating out Google as the top holiday marketing channel, and how the retail media marketplace is becoming more fragmented as it grows, as seen in recent data from Digiday+ Research.
In 2022, 22% of workers aged over 20 years old spent a year or less at their jobs – the highest percentage with a tenure that short since 2006. But Gen Z takes it a step further: they aren’t even dedicated to a single employer at one time.
