Shortly after the Big Game, Jeep paused its Super Bowl ad, “The Middle” featuring Bruce Springsteen, after the star’s recent DWI arrest surfaced. But federal prosecutors in New Jersey dropped the charges, and the ad has resumed. Get the details here.

That’s not the most impactful quandary Jeep is facing right now, though: It’s also weighing an official call from the Cherokee Nation to rebrand the SUV models called Cherokee for the past 40 years. The Cherokee Nation says the branding does not honor the culture. We take a look at the road ahead for Jeep as it weighs what its next steps should be.

Three Grammy awards into his career, Chance the Rapper comes off as refreshingly down-to-earth and introspective, and it’s that energy he brought to Challenger Brands yesterday to talk about his personal brand, partnerships with other brands and incorporating social justice into his projects. "It's our duty as artists, when you're working with somebody, and you have an integral fight—mental health, homelessness, poverty, inequities in politics—to bring that to everything that you work on," he said. Learn how it’s done.

Also at Challenger Brands:

• In 2020, Peloton’s focus on forging a virtual community and culture around its products and services significantly accelerated. Global marketing head Dara Treseder joined us to offer lessons learned and advice for other challengers.
• iRobot, the company behind the Roomba, still considers itself a challenger brand, said CMO Kiran Smith, describing how the company fits into the larger market and continues to focus on connecting with customers.
• Our first ever year of international programming continued with brands from India and South Asia, including India's popular JioSaavn audio streaming service. The brand says there’s still room for massive improvement in a world of “earbud moments.”

Register for Challenger Brands to experience tomorrow’s insights from Jennifer Garner, Fernando Machado, Linda Yaccarino and many more.

Paramount+ premieres in just over a week's time, and parent company ViacomCBS held a virtual presentation Wednesday about its strategy for the platform. Adweek's Kelsey Sutton collected seven key highlights from the presentation: First of all, most of of the service's slate of originals will be revivals, reboots and reimaginings, including new variations on Frasier, Dora the Explorer, Criminal Minds, iCarly, Rugrats and more. Pricing-wise, the platform will be comparable to that of CBS All Access. Get an inside look at five more features and plans for the new service.

Also in TV and Streaming:

• Watching a Marvel film or TV show has often required previous knowledge of the franchise to fully understand it, but Marvel chief Kevin Feige aims to focus on Disney+ content in the universe that also appeals to new fans.
• AMC Networks and Omnicom Media Group have completed what the media company says is the first-ever national linear TV addressable campaign involving Volkswagen and an unnamed brand.

Every holding company has a different idea for what a successful structure looks like. At Publicis, the Power of One defines the organization—giving clients access to the holding company's deep resources. At WPP, the merging of agencies, new and old, over the past two years has given it a fresh look. Dentsu is the latest holding group to offer clients something new as it took a page out of both WPP's and Publicis' books. Dentsu consolidated into six global brands, each with their own disciplines and capabilities—capabilities that clients will have full access to across its network.

In this exclusive look inside of Dentsu, reporter Erik Oster reveals the inner-workings of the holding company and how it is pitching itself to perspective clients.

Briefly:

• NRF Projects Retail Sales to Grow Between 6.5% and 8.2% in 2021
• Fry’s Electronics Abruptly Shuts Down After 35 Years in Business
• Politico Europe Hires Nicolas Sennegon as Chief Revenue Officer
• Catalina Sues Quotient in a Clash of the Coupons
• Macy’s Surprises Wall Street With a Profitable Quarter Amid Mall Store Closures
• Magnite’s Tight Relationship with Disney Now Extends Beyond Hulu

Frida Mom will advertise on TV for the first time during the Golden Globes with a campaign that shows the realities of breastfeeding. The boundary-pushing spot comes after the brand was banned from the Oscars in 2020 for an ad showing a raw look at postpartum life. Watch the latest ad and see how it came together.

After an already star-studded three days of Challenger Brand Summit, we’re rounding out the event with an appearance from Jennifer Garner and John Foraker, co-founders of Once Upon a Farm.

Check out the day's full lineup and join us at 11 am. Plus, catch up on what you missed on-demand with a VIP or Partner pass at 30% off—use code: INFOR30* at registration.

*New registrations only.

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