Roku is poised to underline a slew of industry trends with the announcement of The Trade Desk — the ad industry’s largest independent demand-side platform — as a key ad tech partner. Additional coverage: Three things to know about Google’s latest cookie delay: Other things to know about | | |
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| Top Stories |  | | Ivy Liu |
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| | | | | Thirds-party partnerships take center stage as the 2024 NewFronts kick off. | | |
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howdy! | | | | | Day one of the 2024 IAB NewFronts featured presentations from Google and Vizio, as well as a spotlight on news publishers. | | |
| | | | | From using generative AI to create email subject lines to deploying it for predictive analytics, brands are leveraging AI to unlock customer insights and more efficient workflows. | | |
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howdy! | | | | | The New York Times’ sports site The Athletic is about to hit 3 million total newsletter subscribers. It plans to raise ad prices as as a result of this nearly 20% year over year increase. | | |
| | | | | Retail media networks offer addressable, receptive-to-purchase audiences with maximized ad performance, attracting marketers and agencies as they seek cookieless alternatives. | | |
howdy! | | | | | On this episode of the Digiday Podcast, we caught up with a Nuuly exec to talk about the company’s profitability, plans to maintain the momentum and bumps a changing digital marketing landscape could cause along the way. | | |
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| | | | | As publishers experience declines in traffic, slows in ad buys and pressure to maintain revenue growth, they’re focusing on diversifying revenue streams and incorporating total revenue optimization. | | |
howdy! | | | | | The proverbial can had already been kicked down the road a few times and doing so again allows more time to potentially minimize the impact on advertisers. | | |
howdy! | | | | | Roblox first teased the launch of e-commerce during November’s Roblox Investor Day, and the Walmart experience is a pilot test that will run through the month of May. | | |
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