The streaming platform has integrated Dataxu into its revamped ad stack, which will let advertisers plan, buy and measure campaigns across digital devices, in four out of five U.S. homes, Roku claims.

In other news, here's a look at where the money really goes in a digital ad spend,  S4 Capital’s Martin Sorrell muses about what's next for the industry and a cybersecurity company just went through a new funding round.

Need a break? Here's a not so subtle ad from The New York Times noting the misinformation from the White House concerning Covid-19.

Please consider supporting our journalism with an Adweek Pro Subscription and gain full access to all of Adweek's essential coverage and resources.

A "groundbreaking" study on where the money goes.

S4 Capital executive chairman is bullish on a V-shaped recovery.

Cybersecurity company is also using the cash to boost its international presence.

Newspaper of record fact-checks false claims, including one from the president.