| | | | | #1 Roku Signs TiVo Licensing Pact | | TiVo announced that it has struck a multi-year intellectual property licensing deal with Roku that covers the TiVo and Rovi patent portfolios as well as the OTT assets that are part of the Intellectual Ventures (IV) patent portfolio. | | WHY THIS MATTERS: The agreement grants Roku access to a portfolio of thousands of patents. The patents cover a diverse range of technologies, including interactive program guides, DVR functions and mobile device media processes. Roku also has an option to access TiVos entertainment metadata and other products to further power intuitive search and navigation, according to TiVo. | 3 TAKES: MCN | Variety | CED
| | | | #2 Sony PlayStation Vue to Add 24-Hour eSports TV Channel From ESL | | Sony announced that it will add esportsTV to its PlayStation Vue internet TV service later this month. The channel, from competitive-gaming event producer ESL, is the first 24-hour linear television network in the U.S. dedicated to esports. | | WHY THIS MATTERS: The channel is a natural fit for Sonys game console. EsportsTV will be part of PlayStation Vues Elite ($55 per month) and Ultra ($75 monthly) packages. It is expected to launch in time for the Intel Extreme Masters tour, IEM Sydney, which begins on May 4 in Sydney, Australia. | 3 TAKES: Variety | Engadget | Venture Beat
| | | | #3 NBCU Partners with Kargo on Mobile Ad Sales | | NBCUniversal has struck as deal with advertising technology company Kargo to offer ad deals for 80 mobile web/apps properties reaching 170 million users in the upcoming upfronts. The partnership will include integrations by accredited third-party measurement providers, including Moat, IAS, Nielsen, comScore and others to validate performance. | | WHY THIS MATTERS: NBCUniversal will make its mobile properties available to advertisers over the Kargo platform. The two companies will develop advertising products and data targeting capabilities together, taking advantage of NBCUniversals Audience Studio and Kargos Editorial Graph and SHOPS platform. | 3 TAKES: B&C | Deadline | Media Post
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| | | | The unwritten rules that long governed pay-TV competition have broken down. The new reality is an ever-changing kaleidoscope of competitive alliances and partnerships of convenience. Apples new premium bundling gambit would be good for Apple and paint skinny-bundle providers into a low-margin corner. Lets see whether Apple can get HBO to play along.
Joel Espelien, TDG Senior Advisor |
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| | | | Pay TV Can Fend Off OTT, Financial Analysts Contend
By Gary Arlen, MCN
Two prominent media financial analysts, in separate presentations to two different groups, proclaimed their enthusiasm for broadcasting, cable and traditional media while acknowledging the growth of digital media in a revamped "revenue mix." Both analysts said they believe the frenzy over digital delivery is slowing. More
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