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Gucci
Unfolding as a series of compelling portraits of real people in real places,
the Cruise 2018 advertising campaign is shot by British rock star photographer Mick Rock.
Inspired by the meaning of its name Roman Rhapsody—a free and varied composition that
melds together—featuring characters from Alessandro Michele’s world, the charisma of the
cast takes front seat together with the elaborately-detailed and colourful collection.
"…I got constant stimulation from the clothes. Because they’re so fabulous, and they’re colourful. And then of course there’s the personality of Alessandro, who’s an open, giving force!"
Mick Rock
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