What’s going on here? Diamonds are forever, but their market share might not be. What does this mean? Natural diamond prices have dropped about 8% in the past five years, as more and more love-struck singles popped the question with bigger, cheaper, lab-grown rocks. In the US alone, mined diamond jewelry sales tumbled 0.7% in November from the year before, while lab-grown ones climbed 12.5%. The competition has become so fierce that De Beers – the biggest name in diamonds – recently cut the price of its rough stones by 15%. That’s not a move made lightly: the world’s biggest miner has long used scarcity to keep prices high and rising. But that’s become less effective now that folk can simply buy lab-grown versions instead. Both types of stone have nearly the same chemical and physical properties, after all – and to the naked eye, they’re identical. Why should I care? Zooming out: Shiny things. Diamonds might be your best friend, but they’re not your savviest investment. In the past year, gold was the smarter move: the safe-haven asset’s price rose 27% as central banks and jittery investors snapped it up. Bitcoin – so-called digital gold – also proved shrewd, with a near-vertical 125% rise. A range of exchange-traded funds launched last year helped give fresh credibility to the crypto, landing it in tons of new portfolios. For you personally: Silver linings. After a pandemic and an inflation crisis, it seems like costs only ever move in one direction: up. And that makes diamonds a sparkly outlier. Falling demand has chipped away at the price of mined stones, and manufacturing improvements have brought lab-grown prices down too – by 75% since 2020, in fact. And that’s put a lot more bling within reach. |