| Round Up New Members With Geofencing Associations can leverage an innovative digital marketing tactic known as geofencing to reach prospective members in a particular place at a particular time, supporting new-member recruitment efforts and building brand awareness. Read More |
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| Take an Active Role in Supporting Member Health A desire to improve health outcomes is driving innovative approaches to healthcare within communities. A new ASAE ForesightWorks action brief describes how that shift will create opportunities for associations across all industries. Read More |
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| B Lab Pushes Growth of Mission-Focused B Corporations The B Corp designation is awarded to socially minded businesses that meet high standards of transparency and accountability. B Lab, the nonprofit that awards the certification, is working to build on the model's success so that more companies adopt a mission-focused mindset. Read More |
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