A look at the leaders, the challenges and the budgets - Hi John,
Advertiser investment in connected TV (CTV) is ramping up quickly as more inventory becomes available, with YouTube, Hulu and Roku dominating the landscape. We estimate CTV ad spending in the US will reach $10.81 billion by 2021, up from close to $7 billion in 2019. But still, challenges remain, including fragmented inventory, ad fraud and frequency capping.
We invite you to download a complimentary copy of eMarketer's "Connected TV Trends 2020 Roundup" to help you understand key trends in CTV today. In this Roundup, we explore:
eMarketer’s first-ever US CTV ad spending forecast
Who controls CTV ad budgets
Why CTV ad inventory keeps growing and more
Receive my copy. This Roundup is made possible by Tatari.
Sincerely,
eMarketer Editors
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