Hi John,

US consumers are embracing ad-supported streaming services like Netflix and Amazon Prime Video, with subscriptions expected to increase 82.8% this year, according to The New York Times. This growth highlights the growing importance of connected TV (CTV) in digital advertising. 

Download a copy of our roundup, “The Big Shifts Behind CTV’s Blockbuster 2024.” This roundup, featuring six EMARKETER charts, provides in-depth insights and analysis on what’s driving CTV’s growth, changes in ad inventory dynamics, the impact of ad-supported streaming options, and more.

Receive your copy.

This EMARKETER roundup is made possible by StackAdapt.

Sincerely,
EMARKETER Editors

P.S. Please forward this email to colleagues who are interested in CTV advertising. Thank you!