The vast majority of US internet users belong to at least one loyalty program, and what they want may seem simple: rewards. But there are a number of challenges for loyalty marketers looking to create the most effective programs. eMarketer has curated this Roundup of articles, insights and interviews to help you understand how marketers and consumers alike approach loyalty.

We invite you to download a complimentary copy of eMarketer's Loyalty Marketing Roundup to learn:

Leading reasons for joining, participating in and leaving loyalty programs
Preferred channels for receiving loyalty-related communication
How loyalty programs may affect the 2016 holiday shopping season
How Dopamine and Capgemini are creating compelling loyalty experiences for their consumers

Receive your complimentary copy here.

The Roundup is presented by Appboy

Sincerely,
eMarketer Editors

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