[Roundup] Multiscreen Consumption and Viewership Trends

The closing gap between TV and digital video - Hi John,
People still spend more time with TV than they do with digital video, a broad category that spans various devices and types of content—but the gap is shrinking.

We are seeing a massive rise in the universe of cord-cutters and cord-nevers. By 2024, eMarketer predicts that non-pay TV households will exceed linear pay TV households for the first time.

We invite you to download a complimentary copy of eMarketer’s Roundup “Multiscreen Measurement & Audience Trends,” a collection of the latest data and marketing insights to learn:

How to plan your media budget based on multiscreen consumption by device and viewership
Why standardization remains a pain point for TV and video advertisers
Audience measurement shortcomings you need to know A future vision for TV ad measurement and what you need to prepare

Receive my copy. This eMarketer Roundup is made possible by Tubi.

Sincerely,
eMarketer Editors P.S. Please forward this email to colleagues and peers who may be interested in multiscreen measurement. Thank you!

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