With advanced marketing technologies comes a slew of data, a ground floor of insights that marketers and advertisers can use to grab the attention of their consumers at the most key moment in their path to purchase. eMarketer has curated a Roundup of articles, insights and interviews to help you understand how personalized messaging delivered at the right time is crucial in today’s fragmented customer journey.

We invite you to download a complimentary copy of our Roundup, Right Message, Right Time, Right Target, to learn:

How executives are looking to tech tools to help with their personalized marketing
What consumers like and dislike about tailored ads
What types of personalization strategies are being implemented
How Peapod and eBay are putting real-time custom messaging to work

Receive your complimentary copy here.

The Roundup is presented by IBM.

Sincerely,
eMarketer Editors

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