Why advertisers are optimistic in 2022 -

Hi John,

Retail media is just beginning to realize its considerable potential. We expect US retail media ad spend to rise 31.4% this year to $41.37 billion, and it’s easy to understand why.

As the shift to ecommerce squeezes profits, high-margin digital ad revenue is becoming very attractive to retailers.

We invite you to download a complimentary copy of eMarketer’s Roundup “Retail Media Networks,” a collection of the latest data and insights we compiled specifically for marketers. In this Roundup, you will learn:

• Why 2022 is the year for retail media networks, which brands are leading the way, and how
• Which ad attributes are most effective in retail media marketing
• What Best Buy’s new in-house media company means for the future of marketing
• Gopuff’s plan to launch its own enhanced self-service advertising platform—and whether others will follow suit

Receive my copy. This Roundup is made possible by LiveRamp.

Sincerely,
eMarketer Editors

P.S. Please forward this email to colleagues and peers who are interested in retail media trends. Thank you!