Can you imagine what it's like to be an Arab boarding an airplane? With help from Ogilvy Jordan, Royal Jordanian is asking the question point-blank. In the past, the airline has made a humorous point of using the result of the U.S. elections to attract more traffic, but its latest work is a more serious...
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Brand Marketing Daily
May 02, 2017
The top trends and topics for marketers
You think you feel unsafe on an airplane?
By Angela Natividad
Can you imagine what it's like to be an Arab boarding an airplane? With help from Ogilvy Jordan, Royal Jordanian is asking the question point-blank. In the past, the airline has made a humorous point of using the result of the U.S. elections to attract more traffic, but its latest work is a more serious...
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And you thought the spork was silly
By Angela Natividad
Cindy Gallop picks her three favorite ad campaigns
By Tim Nudd
Alongside Apple's fruit and Nike's swoosh
By Robert Klara
Patagonia, Everlane and PACT lead the trend
By Christine Birkner
Much like current trends in food consumption, shoppers are placing a higher value on where their clothing comes from and how it's made. They will even spend 10 to 15 percent more on ethically produced clothing, according to Marshal Cohen, retail analyst at NPD Group. "The younger generation, in particular, is willing to pay for...
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Company's focusing on news, entertainment and sports
By Marty Swant
Another 16 sports, news and entertainment companies will soon be livestreaming content on Twitter as the company furthers its mission to be the go-to source for live content around the clock. During its debut at the Digital Content NewFronts, Twitter CEO Jack Dorsey and other executives unveiled the company's new slate of programming for 2017...
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IAB report also found 80% plan to invest even more
By Erik Oster
While original programming has always been the lifeblood of TV, digital video has often been defined by homemade clips and self-made stars. But the gap appears to be narrowing. According to a new report commissioned by the Interactive Advertising Bureau (IAB), spending on ads that support original digital video content has nearly doubled in the...
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Deutsch's new anthem ad turns an optimistic eye westward
By Patrick Coffee
Like millions of Americans, Volkswagen would like to leave the past 20 months behind and embark on a completely new journey with a clear head and a little help from the always-reliable Paul Simon. The German automaker last month effectively resolved the emissions scandal that dogged its brand since 2015, and its newest campaign from...
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New York Life wants you to get checks every month, like Lou Bega
By Robert Klara
Sometimes, you make a good investment without knowing it. For a struggling songwriter named Lou Bega, it happened in 1998 when he borrowed a few riffs from a long-forgotten tune by Cuban bandleader D?maso P?rez Prado, reworked the beat, then added some catchy lyrics. The result, as anyone who was around back then will no...
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Ja Rule, Bella Hadid and Kendall Jenner were connected to the event
By Katie Richards
For a select few music lovers with wanderlust, Thursday was supposed to be the beginning of an amazing weekend, one filled with performances by Migos and Disclosure, booze and private planes. It was meant to be the first Fyre Festival, an event organized in part by rapper Ja Rule. But sadly for those who dropped...
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