RPR® backs up MLSs during vendor outage | Why brands are sounding the same on social | Report reveals X's brand safety issues
Created for newsletter@newslettercollector.com |  Web Version
August 18, 2023
LinkedInFacebookTwitterInstagramYoutube
Powered by REALTOR® MagazineSIGN UP ⋅   SHARE
ADVERTISEMENT
Top News
In markets affected by the cyberattack on MLS vendor Rapattoni, NAR members have another way to access listing data: RPR®.
Full Story: REALTOR® Magazine (8/17) 
LinkedIn Twitter Facebook Email
Whether you're a seasoned vet or new to the real estate investing game, the crowded competition can be a challenge as you build your portfolio.

Click here to register for this webinar and learn how to generate more leads and find your competitive advantage.
ADVERTISEMENT
Best Practices in Sales & Marketing
Social media marketers jumping in on trending phrases, "Gen Z speak" and other popular forms of expression to stand apart are inadvertently creating similar online personas and getting lost in what R/GA's Chapin Clark dubs "The Funny Brand Voice." The trend is attributed to the need to try to organically stand out, a complicated approval process that yields mashups of every other brand and a "monkey see, monkey do" approach.
Full Story: Digiday (tiered subscription model) (8/18) 
LinkedIn Twitter Facebook Email
X recently has been touting its platform's brand safety but Media Matters research finds a verified pro-Adolf Hitler account has included ads from more than a dozen brands. NCTA was among the brands noted in the report even though it had employed X's brand safety measures and has since paused platform spending.
Full Story: Media Matters for America (8/16),  Search Engine Land (8/17) 
LinkedIn Twitter Facebook Email
How will AI impact your industry now – and in the future?
AI Impact is a new, virtual event that separates hype from reality; delivering insights into how industries and business functions will be enhanced and tested in the age of AI. Join globally renowned experts, including Zack Kass (OpenAI), for two days of invaluable discussion. Register Now
ADVERTISEMENT
Real Estate Trends
The interest rate for the 30-year loan eclipsed 7% this week, squeezing home buyers' budgets at a time of low affordability.
Full Story: REALTOR® Magazine (8/18) 
LinkedIn Twitter Facebook Email
This 27,000-square-foot home was constructed in the 1980s and modeled after Frank Lloyd Wright's famed Fallingwater. Features include a waterfall from the main to lower level.
Full Story: The Wall Street Journal (8/16) 
LinkedIn Twitter Facebook Email
Technology & Innovations
The real estate industry is undergoing a transformation from traditional paper checks and lengthy documentation to digital transactions, enhancing efficiency, reducing errors, and speeding up processing times.
Full Story: Columnist24 (8/15) 
LinkedIn Twitter Facebook Email
How to use technology to boost employee engagement
(tommy/Getty Images)
Data shows that employees value non-monetary rewards such as recognition for their good work or personal milestones like birthdays, which can be automated through emails or other asynchronous communication tools, writes Aaron Rubens, the CEO and co-founder of Kudoboard. "And that's what companies need to explore if they intend to offer the kind of engagement workers want today but without overtaxing HR leaders," Rubens writes.
Full Story: SmartBrief/Leadership (8/17) 
LinkedIn Twitter Facebook Email
Business Wellness
Mitch Serlin, a military vet himself, helps service members in Illinois and New York find camaraderie and healing after witnessing the horrors of war.
Full Story: REALTOR® Magazine (8/17) 
LinkedIn Twitter Facebook Email
Fair & Equitable Housing
Nevada's housing crisis is worsening, with a significant increase in eviction filings since the pandemic, according to North Las Vegas Justice Court records.
Full Story: Las Vegas Sun (8/17) 
LinkedIn Twitter Facebook Email
Legislation & Regulation
The Consumer Finance Protection Bureau has issued its first enforcement action of the 1974 Real Estate Settlement Procedures Act in six years, alleging that Freedom Mortgage Corporation and Realty Connect USA Long Island engaged in illegal kickbacks to real estate agents and brokers in exchange for referrals for mortgage loan offerings. The CFPB fined Freedom $1.75 million and gave Realty Connect a $200,000 penalty, ordering both parties to cease illegal activities immediately.
Full Story: HousingWire (8/17) 
LinkedIn Twitter Facebook Email
Sharing Navigate With NAR Powered by REALTOR® Magazine with your network keeps the quality of content high and these newsletters free.
Help Spread the Word
SHARE
Or copy and share your personalized link:
smartbrief.com/nar/?referrerId=niiEhFArgr
LEARN MORE:
nar.realtor  |    magazine.realtor  |    Contact NAR  |    Advertise With NAR
About The National Association of REALTORS®
The National Association of REALTORS® is America's largest trade association, representing more than 1.5 million members involved in all aspects of the residential and commercial real estate industries. REALTOR® Magazine is the official magazine of NAR, bringing expert insight to real estate trends, tools, and business strategies.
SmartBrief Publishes More Than 200 Free Industry Newsletters - Browse Our Portfolio
Sign Up Through SmartBrief  |    Update SmartBrief Profile  |   
Unsubscribe  |    Privacy Policy
CONTACT SMARTBRIEF: FEEDBACK  |    ADVERTISE
SmartBrief, a division of Future US LLC ©
Full 7th Floor, 130 West 42nd Street, New York, NY, 10036