Many marketers are turning to the login box as a critical first step in executing an effective first-party data strategy. It’s no longer just a security requirement – it’s now the doorway into their brand’s digital user experience.
Join Salman Ladha, Senior Product Marketing Manager from Okta, as he shares techniques that marketing and digital teams can use to remove friction from their login experience – leading to improved acquisition, retention, and increased revenues.
You'll learn:
- Why brands are evaluating or testing eliminating passwords, seeing an improved user experience.
- The latest in effective customer identity strategies, including social logins and progressive profiling.
- How to achieve personalization without cookies.
Speaker:
Salman Ladha, Senior Product Marketing Manager for Customer Identity
