Other things to know about | | |
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| Top Stories |  | | Ivy Liu |
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| | | | | Chairman Andrew Ferguson is expected to be less heavy-handed on FTC policies, with more of an emphasis on enactments against consumer harm. | | |
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howdy! | | | | | The latest platforms earnings window confirmed they’re finally in a position to make a bigger play for this advertiser category. | | |
| Advertisement |  | | |
| | | | | Partnering with non-traditional sponsors, like creators or influencers, helps publishers generate new advertising opportunities and reach new audiences on- and off-platform. | | |
howdy! | | | | | Traffic declines and the economy: Those were the biggest challenges publishers faced last year, and they’ll be on repeat again this year. | | |
| | | | | With the tactics and tools marketers use to achieve performance having evolved considerably, performance marketing needs an update with some nuance. | | |
howdy! | | | | | The Big Game was a milestone for the Fox-owned streamer, and for advertisers searching for sports audiences. | | |
| Advertisement |  | | |
| | | | | As marketing budgets face increasing scrutiny, long-tail budgeting is becoming the strategy of choice. | | |
howdy! | | | | | According to recent studies, office romances aren’t just surviving hybrid work — they’re thriving in it. | | |
howdy! | | | | | The DSP eyes increased brand-direct efforts, AI-investments and is counting on Google’s exit from “the open internet.” | | |
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