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How can agencies compete in the new data-privacy landscape?

In-housing is by no means a new trend, of course. Still, the fact that brands are specifically in-housing data capabilities at a time when they are more valuable than ever presents a particular problem for agencies.
 
Running paid search in challenging industries: pharma & healthcare

Despite the challenges of regulation, it is possible to run impactful paid search advertising for clients in pharma. This article looks at ways to approach landing pages and ad targeting to ensure your campaigns are both effective and compliant.
 
Tackling Brexit uncertainty: How to help customers feel good about your brand

As Brexit uncertainty escalates over October, the temptation is to just drop prices and heavily discount to win and retain customers. But this can turn out to be expensive, brand damaging and an inevitable race to the bottom.
 
Five unique travel marketing campaigns in 2019 that show a shift to emotional storytelling

In a time of heavy political and economic uncertainty, travel and tourism brands are using storytelling to promote destinations around the world.

As well as creating a narrative that emotionally resonates with consumers, this increasingly means campaigns that evoke a sense of surrealism or escapism.
 
Nine powerful breast cancer awareness campaigns

October may be the season of cozy jumpers, scary movies and pumpkin-spiced everything, but most importantly it’s Breast Cancer Awareness Month.
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Featured Reports
Social Quarterly: Q3 2019
Gain insight into the current social media landscape, trends and updates on various social platforms with a look at what will happen next. Each quarter this report will help to quickly surface statistics and trends you can use and react to immediately. This edition explores influencer fraud, Snap’s increased revenue, social media AR and Instagram’s ‘like count ban’.
 
Change Management for Marketers Best Practice Guide
Get practical guidance and advice on how best to manage change in the context of rapidly shifting technology, consumer behaviour and market dynamics. This report covers how marketers can successfully navigate change within their own team, plus the role of marketing within broader organisational transformation.
View all research
Join us at this year’s Econsultancy Live for a day of networking, debate and discussion around the key strategic issues facing the marketing profession. Designed for senior digital and marketing professionals, this event provides a unique opportunity to share experiences and gain valuable insights while building your network and meeting potential partners. 

Places are limited, so if you’d like to attend please request your place as soon as possible. 
 
Request your place
Events
Econsultancy Live: Request your place »
December 2nd, London  
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Training
Fast Track: Advanced Digital Marketing
London, October 29
Fast Track: Digital Marketing
London, November 6
Fast Track: Advanced Data & Analytics
London, November 12
View all courses
The New Google Shopping Experience

As part of its fight against Amazon, Google has rolled out a new shopping experience in the US which offers consumers personalised product recommendations, price alerts and the ability to buy from merchants directly via Google using the payment details stored on their Google account.
Read now
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Updates to our privacy policy
 
Econsultancy, part of Xeim Limited, is owned by the Centaur Media plc group. As a result of internal changes within the Centaur Media plc group, the data controller of your personal data may have changed. Please review our updated privacy policy confirming who the data controller of your personal data is.

We have also made some updates to our privacy policy regarding photography and filming at events but the way in which we use your personal data has not otherwise changed. Please do not hesitate to contact us on the details set out in our privacy policy if you have any queries.
   
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 ‌ +44 20 7970 4322		  ‌  Econsultancy New York
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