Festival of Marketing

Marketing Week’s Festival of Marketing returns to The Brewery on Thursday 5 October and is set to be packed with analysis and insight into some of the biggest challenges marketers face today.

To whet your appetite, Marketing Week's Editor-in-Chief Russell Parsons spotlights just some of the subjects, and speakers confirmed so far, all of which you can find out more on Marketing Week.

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A preview of what you can expect at Festival

RITSON, AND THE SECRETS TO GUINNESS' SUCCESS
Mini MBA founder Mark Ritson returns to Festival and will again deliver a tour de force of colourful insight. Elsewhere at Festival, we get under the bonnet of one of Britain’s best loved brands, and its favourite pint, Guinness as we speak to its GB Head Neil Shah about the secrets behind its success.

By way of preview of both sessions, here’s Mark’s analysis of what lies behind Guinness’ success.

THE CONTRARIAN VIEW

Through their columns for Marketing Week, Linkedin B2B Institute’s Peter Weinberg and Jon Lombardo have built a reputation for challenging received wisdom by presenting fresh theory on common challenges. They will be bringing their unique brand of contrarian thinking to Festival in October in a must-see session.

By way of a taster, read their column on the optimum way to build brands.

EXPLORING THE FUTURE OF THE FUNNEL
There is no shortage of questions about the marketing funnel. So flawed, we felt it was a subject worth dissecting at Festival. Join effectiveness expert Tom Roach, and marketing leaders Kate Owen from PwC and Goldman Sachs' Anouschka Elliott as they unpick what’s working and not.

As a taster, read Owen’s colleague Antonia Wade’s column from earlier this year on a new way to approach the buyer journey.

LOOKING FOR CERTAINTY IN UNCERTAINTY
It seems like we live in a perpetual state of uncertainty. A state of the affairs unlikely to change in the years ahead.
To make sense of the macro-economic environment, and what it means for business and marketers we will welcome celebrated economist Dr Linda Yueh to Festival. The tumult of the last 12 months has increased scrutiny on marketers, impacting how much they have to spend, and how they spend it.

Read Marketing Week’s analysis below.

THE SUSTAINABILITY CHALLENGE
Can brands drive consumption, and a more sustainable future? The role marketers can, should and do play will be discussed at Festival by three brands tackling the seeming contradiction – Tara Chandra, co-founder of Here we Flow, Huel’s Sustainability Director Jessica Sansom and Michelle McEttrick, Chief Customer and Sustainability Officer at Primark.

In advance, you can read this analysis of how brands are navigating the challenges here.

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We can’t wait to welcome you to Festival this October!

Festival of Marketing team
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