Ryan Reynolds vs. Killing Eve Star

It's only the second week of January, but Ryan Reynolds has already pulled off another stunt. This time, he's promoting his new movie, Free Guy, alongside Jodie Comer in a spot produced by the production company Reynolds owns with George Dewey. Comer's been recently awarded an Emmy and a BAFTA for her terrifying yet entrancing character in Killing Eve—the psychopathic assassin, Villanelle. Reynolds is a funny guy, but he doesn't have any such awards. Very quickly, Reynolds is too distracted to continue discussing the craft of the movie with Comer, as he's meant to be doing, and is instead bickering with the folks behind the camera about how often Comer's awards should appear onscreen beneath her name. Free Guy has something to do with a video game, but the point of this spot doesn't have much to do with that—its message seems to be that Ryan Reynolds is in this movie, so whatever it's about, it'll probably be worth it.

Read more: Reynolds was nominated twice for MTV Movie Awards' Best Kiss.

During the 77th Annual Golden Globe Awards last night, Hollywood kicked off what will be television’s most tumultuous year yet by spotlighting the TV industry’s dramatic shift in focus from linear to streaming. All but one of the 11 Globes TV awards handed out went to outlets that are either streaming platforms or offer a direct-to-consumer streaming option, including HBO, Hulu, Amazon and Netflix. Meanwhile, multiple OTT services ran ads during the telecast, which aired on NBC. That included NBCUniversal's upcoming streaming service Peacock, which kicked off its marketing campaign with three spots that aired during the Globes.

Read more: Sunday’s Globes honorees cemented the industry's shift from linear to streaming.

In Las Vegas next week, hundreds of exhibitors will be gathering to do business, rub shoulders and show off their newest wares: from extra smart home appliances and voice assistants in everything to Ivanka Trump and rollable TVs, there's been a fair amount of buzz surrounding one of the world's biggest tech events. In addition to these terrestrial gadgets, Uber's Eric Allison is expected to discuss the company's plans for aerial ride-sharing. Uber Elevate, which operates adjacent to Uber Air, expects its service to be fully operational by 2023 in either Melbourne, Dallas or Los Angeles, with potentially 20 to 50 aircraft.

Read more: The ambitious timeline raises several unanswered questions, according to analysts.

After the late Mayor Thomas M. Menino dubbed it the "innovation district" in 2010, the Boston Seaport consists of 7 million square feet of mixed-use development and 1.1 million square feet of retail space. While the district is home to traditional brands like Sephora and Bluemercury, its also attracted direct-to-consumer brands like Allswell, Away, b8ta and Bonobos, serving as a testing ground for DTC retailers. After debuting a pop-up village called The Current in 2018, brands participating in the pop-up have swapped out three times and daily foot traffic in the district has increased from 34,000 to roughly 40,000.

Read more: On Nov. 1, Le Creuset and sock company Ace & Everett moved into The Current for the holiday season.

Best of the Rest: Today's Top News and Insights

To promote BBC One's new version of Bram Stoker's classic blood-sucker tale, creatives at the UK's flagship TV station developed a spooky billboard that turns even more chilling when the sun goes down (and the vampires come out). What looks like a cluster of haphazardly thrown wooden stakes by day becomes a shadow of Dracula's profile by night when a light from the edge of the billboard shines on the carefully positioned weapons.

The outdoor campaign, running in London and Birmingham, is “one of the most ambitious special builds we’ve ever undertaken,” said Olly Harnett, creative head of BBC Creative. It also includes a glass box at street level that contains a single sharpened stake with the directive, “Break in case of vampires.”

Creating fresh, effective experiences that resonate with audiences is no small feat. Adweek honors those who excel in this creative medium at the Adweek Experiential Awards. Submit your work before entries close on Jan. 27th and join the celebration in May.

Adweek spoke with a lot of impressive people last year on its Inside the Brand podcast. Below are some of the most insightful, practical pieces of advice from conversations with 30 different women who are pushing the boundaries in the field.

“Ask for the raise. Go for the stretch job (even if you don’t have all the experience just yet). Push past the fear of not having 'enough' experience/time/worth to achieve the next step in your career right now."

—Bozoma Saint John, CMO of Endeavor

“The best negotiating advice I have ever received is to pick one portion of your offer and push on it hard. Just pick one lever—salary, equity, bonus percentage, flex time—and give a good rationale for why that is meaningful to you."

—Susan Vobejda, CMO of The Trade Desk

“When it comes down to it, adding value, knowing your value, and being a critical team member puts you in a good spot to ask for more money. Find ways to get an audience with senior executives, raise your hand to do additional projects, one area with tons of opportunity is new business."

—Val Difebo, CEO of Deutsch

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