Similar to how 2021 ended, 2022 has begun with today’s announcement that Media.Monks is to merge with 4 Mile Analytics, the latest deal in the current deluge of M&A announcements in the digital media landscape. Read more below. Other things to know about | | |
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| | | | | S4 Capital chalks up (another) deal as Media.Monks unveils 4 Mile ‘merger.’ Martin Sorrell shares his thoughts on the latest M&A activity. | | |
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howdy! | | | | | Future spent over $400 million buying up media properties last year. It will have to prove it can continue to boost growth in the things it bought. | | |
| | | | | Media companies are updating their email newsletter offerings to utilize new native formats and transform the goals they can deliver for advertisers. | | |
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howdy! | | | | | In this week’s Future of TV Briefing, let’s try to make sense of the different attempts to tackle TV’s measurement problem. | | |
| | | | | With cookies, identifiers and targeting capabilities all in flux, brands are renewing their focus on the essentials of B2B reporting capabilities. | | |
howdy! | | | | | OOH is well on the way to recovering and even exceeding its lost revenue. Bager explains why and how the comeback is happening, and predicts what to expect in 2022. | | |
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| | | | | Fine-tuning and configuring campaigns to better match the nuances and audience opportunities of iOS versus Android unlocks a range of competitive advantages. | | |
howdy! | | | | | DTC intimates brand Adore Me looks to diversify its media mix with more video and away from performance vehicles like Facebook. | | |
howdy! | | | | | Regardless of Frey’s game-industry bona fides, it was his decades of experience in the entertainment industry that made him an attractive candidate to his colleagues in the Andbox front office. | | |
| | | | | Last year, many brands and consumers alike were introduced to the concept of the metaverse for the first time. In 2022, we expect to see a whole lot of experimentation in this online world. |
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