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Saatchi LA Trained IBM Watson to Write Thousands of Ads for Toyota AI discovered science-based insights By Lauren Johnson The Mirai is Toyota's car of the future. It runs on hydrogen fuel cells, gets 312 miles on a full tank and only emits water vapor. So, to target tech and science enthusiasts, the brand is running thousands of ads with messaging crafted based on their interests. The catch? The campaign was written by IBM's...
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What Marketers Can Do to Improve YouTube’s Major Diversity Problem Among Its Influencers People of color make up just 14% of the top channels By Austin Null I was recently talking to a major brand about providing them with an influencer for a campaign it was developing. My company, Divergent Media, is, among many things, an influencer marketing agency that works exclusively with influencers of color to provide brands with targeted, diverse creators for their campaigns. That being said, the brand wanted...
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Twitter Co-Founder Biz Stone Is Rejoining the Company to Shape Its Culture He returns 6 years after his departure By Marty Swant One of Twitter's papa birds is coming back to the nest. Biz Stone, one of Twitter's co-founders, will be rejoining the San Francisco-based company in a few weeks with a focus on helping guide company culture and shaping its image externally. In a post published today on Medium, another company that Stone co-founded, Stone said...
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Marketers Are Getting More Sophisticated in Dissecting Foot Traffic PlaceIQ launches mobile data dashboard By Lauren Johnson A few years ago, marketers touted the promise of location-based ads to zap smartphone-wielding consumers with relevant offers and coupons. Now armed with billions of data points, location firms are keen to sell their stats to let brands analyze the data for themselves. Seven-year-old PlaceIQ is launching a dashboard called LandMark today that allows brands...
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An Ad-Tech Firm and a Survey Player Want to Improve Programmatic Buying by Pre-Screening Audiences Could be useful for the 2018 midterm elections By Christopher Heine Can consumer surveys help programmatic advertisers better understand the audience that they buy before actually spending any money? Lotame and Survata think so, as the two digital companies today are announcing a partnership to create what they are calling a segment validation product. Here's how it theoretically works: Lotame, a data management platform (DMP) for...
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Instagram Copies Snapchat Again, This Time With Filters for Your Face Swirling math equations and koala ears in augmented reality By Marty Swant It was only a matter of time. Today, Instagram finally introduced augmented reality face filters for Instagram Stories, bringing the app closer than ever before to the signature capabilities of Snapchat, which popularized similar technology for a mainstream audience a couple of years ago. For starters, the Facebook-owned app has unveiled eight filters which let...
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Snapchat Releases Sponsored World Lenses, Which Allow Brands to Augment Reality Snap's turning 3-D graphics into ads By Lauren Johnson In its ongoing quest to stay ahead of Facebook, Snap is bringing ads to the real world. Last month, Snapchat launched a feature called world lenses that extends the app's face-swapping filters to objects in the real world. Now, Warner Bros., Netflix and Dunkin' Donuts are turning those floating 3-D graphics into ads. According to...
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