The latest version of Apple’s native web browser makes it harder for any publisher with a metered paywall to drive subscriptions.
October 15, 2019

The most recent version of Apple’s Safari browser, which began rolling out to users in late September, prevents sites from detecting when Safari visitors have the browser's private browsing mode enabled. Private browsing, like incognito mode, temporarily prevents publishers from reading or writing cookies to a phone or computer, which makes it impossible for a paywall to detect how much content a reader has consumed, thereby rendering the meter useless. Read more below.

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The latest version of Apple’s native web browser makes it harder for any publisher with a metered paywall to drive subscriptions.
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Video Anywhere
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Beyond Ads
Without tracking, the attribution between a publishers’ site and the advertisers’ is harder to measure, meaning publishers could miss out on the commission they’re due.
"The segment of sports fans we're targeting are people that really care. That know the difference between just a headline about a story, 'who won the game,' and the true insight about the teams that you really care about."
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