The most recent version of Apple’s Safari browser, which began rolling out to users in late September, prevents sites from detecting when Safari visitors have the browser's private browsing mode enabled. Private browsing, like incognito mode, temporarily prevents publishers from reading or writing cookies to a phone or computer, which makes it impossible for a paywall to detect how much content a reader has consumed, thereby rendering the meter useless. Read more below. Other things to know about - The agenda for the Digiday Video Advertising Summit is now live. See what we’ll explore with leaders from AT&T, GoPro, Havas and more over three days of connecting and networking.
- Too many marketers are failing to adjust their video ad frequency — or to search for effective video environments — in ways that actually extend reach. The result is that they're paying much more to reach audiences than they should be. Sponsored by Vevo.
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