Marketers and agency execs have bemoaned some of the dated processes of the industry for years. There has long been a push to make advertising more agile, nimble and flexible but that hadn’t truly happened until the coronavirus changed everything. Instead of changing processes because the way things were done was laborious and tedious, agency execs and marketers have had to make decisions on the fly, replan media budgets on a dime and make ads in ridiculously short windows to make an impact. What comes next, however, isn’t a return to how business was done before. Read more below.

• For Digiday+ members, over the last six months, the movement to reshape advertising to actually be agile, nimble and flexible has no longer been an abstract idea but rather a necessity.
• As some in person meetings are beginning to resume, frank discussions about coronavirus precautions are now part of the mix.
• For over a decade, regional publishers have been battling with Google, and more recently Facebook, to reimburse them for distributing publisher content on their free platforms. Those spats seem to be heating up.
• In the latest of the Confessions series, frugal advertisers haven’t been kryptonite to all marketing services firms in 2020, it seems.
• As publishers call their readers to register to vote, they're prioritizing content meant to inform and inspire the casting of ballots.