Marketers and agency execs have bemoaned some of the dated processes of the industry for years. There has long been a push to make advertising more agile, nimble and flexible but that hadn’t truly happened until the coronavirus changed everything. Instead of changing processes because the way things were done was laborious and tedious, agency execs and marketers have had to make decisions on the fly, replan media budgets on a dime and make ads in ridiculously short windows to make an impact. What comes next, however, isn’t a return to how business was done before. Read more below. - For Digiday+ members, over the last six months, the movement to reshape advertising to actually be agile, nimble and flexible has no longer been an abstract idea but rather a necessity.
- As some in person meetings are beginning to resume, frank discussions about coronavirus precautions are now part of the mix.
- For over a decade, regional publishers have been battling with Google, and more recently Facebook, to reimburse them for distributing publisher content on their free platforms. Those spats seem to be heating up.
- In the latest of the Confessions series, frugal advertisers haven’t been kryptonite to all marketing services firms in 2020, it seems.
- As publishers call their readers to register to vote, they're prioritizing content meant to inform and inspire the casting of ballots.
Other things to know about - The shortlist for the first-ever Resilience Awards, which recognizes the organizations that are best adapting to a changed reality across media, marketing, fashion, beauty and retail, has been announced. Check out the full list of finalists here.
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| Future of Work | | | | As some in person meetings are beginning to resume, frank discussions about coronavirus precautions are now part of the mix. | | |
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howdy! | The Programmatic Publisher | | | | Post IDFA, ‘it‘s now about having an integrated tech stack in combination with first-party supply.’ | | |
| Sponsored by OAREX | | | | New research finds that government loans protected digital media companies from late debtor payments in Q2. Over the remainder of the year, however, credit risks may accelerate. | | |
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howdy! | Coronavirus Fallout | | | | The programmatic rally that began in June and July has persisted through August, as more advertisers continue to come off the sidelines. | | |
| Sponsored by Facebook for Business | | | | New research finds that 85 percent of shoppers — including 80 percent of boomers and Gen Xers — are shopping online during the pandemic. In a new guide, learn what this trend means for retailers and marketers during the holiday season. | | |
howdy! | Esports | | | | While Bud Light isn’t the only big advertisers in esports, it is one of the more pervasive and moving to become an even bigger player. | | |
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| Sponsored by Moat by Oracle Data Cloud | | | | Explore cutting edge techniques for measuring ad effectiveness in this new webinar on September 30, 2020, at 2 p.m. EDT. Listen to expert panelists as they unpack how to accelerate measurement so that insights are actionable mid-campaign, instead of afterward — keeping marketers moving at the speed of competition. | | |
howdy! | DIGIDAY+ MEMBER EXCLUSIVE | | | | Retention is an important focus for DTC startups year-round. But, with many customers buying some types products online for the first time during the pandemic, DTC startups have a unique opportunity to convince those first-time customers to stick with e-commerce. | | |
howdy! | The Programmatic Publisher | | | | As demand from marketers grows, publishers will start to take more control of their contextual ad revenue stream. | | |
| | | | | Daily Maverick relies on a model akin to the Guardian's — make the content free, but ask your readers for support at every turn. |
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