Saks requires employee vaccinations; Ragan announces 2021 Hall of Fame Class; ESG comms secrets; and more

DAILY SCOOP

Saks requires employee vaccinations, Americans won’t share data to stop COVID-19 spread, and HBOMax launches ad-supported tier

Also: Burger King joins chicken sandwich war, Spotify rolls out automatic transcriptions, and TD Bank launches digital content hub.

RAGAN AWARDS

Ragan and PR Daily add 4 women to Communications Hall of Fame

As leaders, colleagues and visionaries, these women represent the very best of the industry—and offer examples of just how extraordinary a career in communications can be.

MARKETING

4 tips for success as comms pros reimagine the conference experience

By leaning into the strengths of virtual conferences, Capital One’s corporate communications and tech events teams successfully united thousands of tech associates in a new format.

RAGAN TRAINING TAKEAWAYS

3 ESG FAQs for communicators

When it comes to brand reputation, many companies are looking to policy and investment in environmental, social and governance (ESG) issues.

RESEARCH

As return-to-work strategies take shape, a comprehensive Ragan report offers key insights

Ragan’s exclusive Communications Leadership Council Benchmark Report sheds light on office remodeling, social distancing, hybrid work and more.

DAILY SCOOP

Bank of America shares minimum wage benchmarks, privacy drives brand trust, and Amazon expands worker safety initiative

Also: The Muppets encourage vaccinations, Google I/O conference drives conversation on Twitter, and Facebook seeks input from researchers.

DIVERSITY AND INCLUSION

The opportunity for action on DE&I after a year of protest

As organizations look to assess their progress over the past year, here are some of the ways you should look to have an impact.

THE CONSULTANT IS IN

Why meaningful sustainability messaging is essential for long-term business success

Communications executives share their role in promoting ESG initiatives.

VISUAL & VIDEO COMMUNICATIONS

There’s more to effective virtual meetings than a good ring light

Here are four essential must-do’s to ensure everyone on your video call is engaged and feels heard.

DIVERSITY AND INCLUSION

How to make sustainable DE&I strides in 2021 and beyond

Bristol Meyers Squibb’s head of talent strategy shares guidance on keeping your progress moving onward, upward and forward.

DAILY SCOOP

Delta requires new employees to get vaccinated, the best times for posting on Twitter, and Bill Gates defends reputation as relatable philanthropist

Also: Coca-Cola stops energy drink sales, governments celebrate International Day Against Homophobia, Transphobia & Biphobia, and WarnerMedia declares support for CNN.

OP-ED

The legal dilemma behind saying ‘safety is our No. 1 priority’

You might really mean it, but the well-intentioned message could open you up to lawsuits warns one legal expert.

LESSONS IN LEADERSHIP

How a family tragedy offered a lesson in transparent communication

All families know pain and loss—and one comms leader reflects on how those experiences offer wisdom in the face of the many challenges of 2021.

PR INDUSTRY

How PR pros should put data and tech to work

With more and more tools available for delivering messages and measuring outputs, today’s communicator must become a master of the digital landscape.