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The Shorter Brick and Mortar

In 2020, mass market retail added $860 million in vitamin sales. In 2021, it added $40 million. You won't believe what NBJ has predicted for 2022 in this new report.

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An Expected Decline

The combined mail order, direct TV and radio channel is the smallest tracked by NBJ. 2021 was the first in recent years to experience a decline. Learn more about this channel's historical growth and recent decline.

Understand Why

To Be Unexpected

This detailed report explains how and where e-commerce has been pulling from brick and mortar sales. But there are a handful of ingredients and categories that tell a different story. Find out which areas e-commerce isn't dominating.

Get the Details

Why NBJ Reports? NBJ reports keep you up-to-date on industry trends. These are trusted reports for product trends and in-depth data and analysis in the nutrition industry; providing direction and strategy for brand leaders. View NBJ's full report library.

Interested our upcoming reports? Contact Cindy Van Schouwen for more info.

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