WardsAuto Dealer 5
WardsAuto Dealer 5
 

SEPTEMBER 15, 2021

Hey there. Welcome to the WardsAuto Dealer 5 for Wednesday, Sept. 15. We've put together items from WardsAuto.com and across the Internet. So let's go:

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1.

Sales to Suffer While Chips Are Down, Cox Analyst Says

The seasonally adjusted annual rate for total August light-vehicle sales was just 13.1 million, says Charlie Chesbrough of Cox Automotive, and it was the fourth month in a row the SAAR declined from the previous month.

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2.

2022 Polestar 2 Single-Motor: Driving Into EV Mainstream

With incentives, the new single-motor Polestar 2 can be had for $36,200. But is it better than a Tesla Model 3?

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3.

Chevy Silverado Gets Super Cruise, Upgraded Interior for 2022

General Motors usually holds back on safety tech, requiring the addition of options packages or higher trim levels, but that’s not the case with the new Silverado. Chevy Safety Assist is standard on every trim.

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Don’t miss it! Cox Automotive Fall Expo, Sept. 27–30
There’s still time to join us for the Cox Automotive Fall Expo! It’s one virtual event with so many ways to work smarter. Hear from thought leaders, innovators and experts who’ll dive into the most important issues, topics and discussions every automotive business should tackle to continue thriving. Register now.

4.

Ford Owners Never Have To Visit A Dealership Again

Several dealerships began offering Ford's Pickup & Delivery service in the early days of the pandemic. The program worked so well that Ford is making it available nationwide to all of its 8.5 million FordPass Rewards loyalty members and 3,100+ dealers, CarBuzz reports.

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5.

College Football Go-To Vehicle for Most-Viewed Auto Ads

Leading the pack for the week of Aug. 30 was Jeep’s “Wildly Civilized” spot, which ranked No.1 for the third week in a row and was backed again by the highest estimated spend among national automotive TV ads.

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That’s our WardsAuto Dealer 5 for today. We’ll be back soon with more high fives.

And to reach the editor for whatever reason (i.e. comments, complaints, questions, directions), contact Tom Murphy at tmurphy@wardsauto.com

OK, finally... Forward this alert to dealership colleagues. The more in-the-know people at your place, the better it is. Over and out.

Now for the legal stuff...