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| Email and push notifications are about to get much smarter By Lauren Johnson Salesforce Marketing Cloud is hooking up with Google Analytics. The two companies are integrating their data together so that advertisers have access to both companies' pools of stats when running campaigns. The companies announced the deal at Salesforce's annual Dreamforce conference, which kicks off today in San Francisco. In theory, Salesforce customers will gain access... Read more » |
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| It's the latest firm to infuse AI By Marty Swant |
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| Promoted Content by Hornblower | | |
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| Facebook is testing a way for publishers to add a 'breaking news' label to their posts. By David Cohen |
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| U.K. out-of-home campaign combines online and physical data By Lauren Johnson |
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| Place your votes in Adweek's Readers' Choice Awards By Adweek Staff Did you finally succumb to Spectacles? Does Amazon Echo rule your household? Are you holding out for the iPhone X? Tell us what tech innovation blew your mind in 2017. Now's your chance to vote for your favorites in our annual Hot List Readers' Choice Poll. Vote as many times as you'd like beginning Sept.... Read more » |
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