Customer experience continues to evolve, and a lot of this happens at retailers. That’s why we’re keeping an eye on this week’s National Retail Federation (NRF) conference in New York and two big announcements timed with the show.
Salesforce announced new tools for retailers and merchandisers leaning on its generative AI technology. The IAB released a new report on in-store technology that expands retail media networks’ engagement with shoppers when they visit a physical location.
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Chris Wood
Editor
