Good morning, Marketer, and it’s still all about customer-centricity.

As Kim Davis reports, Salesforce has introduced new support for customer retail experiences. These are the experiences that customers encounter when they’re shopping. And these experiences are even more relevant now with the emergence of retail media networks.

Think of it this way. Your customer isn’t just your customer 24/7. They shop around. By tapping into retail media networks, marketers can access a part of their customers’ digital journeys that they previously couldn’t.

So, improvements to retail experience are critical to the advance of retail media networks. They’re a benefit to retailers and advertisers who get a more holistic view of customers. But even more crucial, the experiences are better for customers..

Chris Wood,
Editor

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