What’s old becomes new again. Marketers see this time and again, and everybody loves a good comeback story. Today, editor-at-large Kim Davis reports on how direct mail is driving customer engagement and sales through persistent, relevant, data-driven mailpieces.
We also take a look at the future of marketing and how AI agents can restore customer trust. Customers are growing tired of giving the same information over and over again to forms and human agents. Many accept AI agents as a way around this headache. But they also want transparency about who they’re talking to, and how they can quickly speak with someone human if the need arises.
Chris Wood
Editor
