How a traditional brand is transforming its strategy -

Hi John,

The way we conduct business has undergone a rapid upheaval, with innovative brands prioritizing digital-first customer connections more than ever.

Salesforce research shows that 88% of customers expect companies to accelerate digital initiatives. This means brands need to adopt new technologies, use holistic data to create a single view of the customer, and shift their organizational structures.

Register here to join a live Tech-Talk Webinar, "Breaking Down Salesforce’s Digital Trends Report," presented by Salesforce, to learn how Stanley Black & Decker is applying the identified trends to:

• Meet the needs of its digital-first customers by transforming the over 100-year-old brand
• Use data and AI to create relevant and connected customer experiences
• Empower its teams to evolve with the digital-first world

Reserve your seat now to join us on Monday, January 10 at 2pm ET.

This Tech-Talk Webinar is sponsored content by Salesforce.

Sincerely,
eMarketer Editors

P.S. Please forward this invite to colleagues and peers who may be interested in digital trends. Thank you!

Interested in sponsoring a webinar? Email advertising@emarketer.com