FEBRUARY 26, 2019

Pros, Cons of Salespeople Wearing F&I Hats

Advocates of salespeople doing double duty say it can cut costs and streamline the buying process. Detractors say it’s harder than it seems.

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Many Qualified Buyers Opt for Used

“There’s a lot of discussion around affordability, but ultimately consumers haven’t changed what they’re buying,” says Experian’s Melinda Zabritski.

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Automaker Incentives, Including the Goofy and Arcane, Run Gamut

“There are billions of dollars of rebates out there,” says Rusty West whose company, Market Scan, tracks them all.

Roll Out Dealership Red Carpet, Make Most of Awards

Here are four tips to help dealers leverage inventory’s award-winning status to drive more value and sales.

RAV4 in Spotlight on Most-Seen Auto Ads Chart

In first place for the week of Feb. 11 is a Toyota spot showing a group of friends going from restaurant to restaurant in the ’19 RAV4, intent on challenging their taste buds. The RAV4 also appears in the fourth-place finisher.

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