Salon is searching for subscription revenue. But the publisher, which has seen traffic drop off, might have a tough time convincing readers to pay.

Amazon's advertising business is a brewing industry force, and ad buyers and competing retailers and platforms are only starting to come to terms with its weight in the industry.

YouTube has had trouble defining a strategy for its original shows for YouTube Premium. And access to exclusive shows is not the biggest reason for why users subscribe.

As we look back on the year and peer ahead into 2019, here are some of the trends you can expect to see shaping the year ahead.

 

Salon tacks back to subscriptions in an effort to revive revenue

Max Willens

Salon is searching for subscription revenue. But the publisher, which has seen traffic drop off, might have a tough time convincing readers to pay.

'It will be Google, Facebook and Amazon': The year in Amazon advertising

Hilary Milnes

Amazon's advertising business is a brewing industry force, and ad buyers and competing retailers and platforms are only starting to come to terms with its weight in the industry.

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The ultimate playbook: Tips, tricks and tactics on unifying the digital experience

Sponsored Content IBM

Today's digital landscape is a creative's playground, with more channels than ever to fill with content of all types. But while this content may exist in abundance, it’s become clear that marketers need help shape their content-rich experience strategies into responsive, coordinated plans. Sponsored by IBM.

Why YouTube Premium will move its original TV shows in front of the paywall

Kerry Flynn

YouTube has had trouble defining a strategy for its original shows for YouTube Premium. And access to exclusive shows is not the biggest reason for why users subscribe.

Digiday Research: Five key trends that will shape media and marketing in 2019

Mark Weiss

As we look back on the year and peer ahead into 2019, here are some of the trends you can expect to see shaping the year ahead.

Breaking through the noise: When consumers are most receptive to content

Sponsored Content AppNexus, a Xandr company

With more content available than ever before, consumers are inundated with choices for how they spend their free time. But this unlimited content presents a challenge for marketers: consumer attention is now fractured across different sites, apps and platforms. Sponsored by AppNexus, a Xandr company.

Infographic: Shedding light on computer vision

Sponsored Content GumGum

A surge in visual content makes it that much harder to stand out amongst countless images and videos -- and avoid some brand-unsafe associations. Fortunately, marketers don't have to fly blind: Computer vision can help them see the right opportunities in a highly visual digital world. Sponsored by GumGum.

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Events Title
 
Regular Deadline:
January 4, 2019
Digiday Worklife Awards Europe
 
Early Deadline:
January 11, 2019
Digiday Content Marketing Awards
 
Early Deadline:
January 11, 2019
Digiday Media Awards Europe
 
 

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