Amazon reported that its ad business has grown to nearly $1.12 billion. Here's what else you need to know about Amazon's third-quarter earnings. Fifteen months ago, people had barely heard of the chief media officer role. Now, chief media officers are the new bigwigs at brands. In September 2016, Axel Springer news title Die Welt switched to a freemium model, where about 15 percent of its content requires a digital subscription. It now has 78,000 subscribers. The Economist's first Snapchat editor describes how the publisher has been able to attract over 7 million viewers per month by covering serious topics including globalization's losers and the war on drugs. The Guardian, BuzzFeed, Vice Media and News UK will discuss their data-driven media strategies at Digiday's Hot topic event in London next month. Tonight is your last chance to enter the Digiday Awards Europe, honoring the best in media and marketing in the European market. Finish your entry today, in 21 categories ranging from Best Use of Multimedia to Best Brand Platform. |
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| Seb Joseph The chief media officer role is gaining more prominence as brands realize they need to pay more attention to transparency and digital advertising results. |
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| Ross Benes Amazon's DSP is gaining traction because it pitches agencies a self-service option, low fees and most importantly, unique data that advertisers crave. |
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| Sponsored Content Taykey Nearly 90 percent of marketers feel forced to choose between developing quality or scale in a programmatic environment. But how do you achieve both quality and scale without having to compromise one for the other? Get the report. Sponsored by Taykey. |
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| Lucinda Southern In-depth interviews with politicians, columnists and investigative reporting are the most successful in getting people to subscribe. |
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| Shareen Pathak Amazon is making good on its promise to eat advertising. |
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| Sponsored Content LiveRamp Each rose to power by a different route, with Facebook and Google dominating digital media, and Amazon close on their heels. Today, Facebook, Google, and Amazon offer up their own brand of the marketer's holy grail: people-based targeting. So how do the big 3 compare, and how can marketers tap into these powerful capabilities outside of the walled gardens? Sponsored by LiveRamp. |
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| Sponsored Content Tune We asked ten world-class industry experts from companies like Apple and OpenTable for their opinions on the state of marketing and advertising. Download the guide to find out where the industries are headed to stay ahead of the curve. Sponsored by Tune. |
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