| | | | | Samsung’s CMO Says Note 7 Battery ‘Bump in the Road’ Sparked the Campaign for Its New Smartphone Marketing aims to rebuild trust and show it's learned from mistakes By Marty Swant Last fall, Samsung faced potentially the biggest crisis it's ever faced as a brand, when a design flaw caused batteries in its brand-new Galaxy Note 7 smartphones to catch fire. But now, on the launch day of its next flagship phone, the brand seems to have learned from its mistakes, ending a tumultuous six months...
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| | | | | | | | Facebook Just Copied 2 of Snapchat’s Most Popular Features Stories and lenses roll out to 1.15 billion mobile users By Lauren Johnson Did Facebook just put the final nail in the coffin for Snapchat? The social network is rolling out two Snapchat clone features for photos and videos--lenses and Stories--today that should make Snap's product team more than a little uneasy. Facebook is launching its Stories feature globally to its 1.15 billion mobile daily users, which lets...
Read more » | | Pinterest Is Now Offering App-Install Ads to All Marketers. Will It See Sales Growth Like Facebook and Google? One brand is already doubling its spend on the platform By Christopher Heine Since July, Pinterest has been testing app-install ads with about 100 smartphone-minded brands like Ibotta, Stash and Glu Mobile. Today, it's rolling out that ad product, which is called Promoted App Pins, to all marketers. It will be available on the platform's self-service system (Ads Manager) as well as pitched via its API (or application...
Read more » | | Twitter Gives Users a New Revenue Stream With Expanded Pre-Roll Ads on Periscope Brands can reach live audiences easier By Marty Swant Twitter is introducing pre-roll ads to its Periscope livestreaming app, providing brands with a new way to reach Twitter's audience. The news, announced today, gives creators and publishers on the platform another way to monetize their live video content through the pre-roll ads program already existing within Twitter's flagship app. According to Mike Folgner, group...
Read more » | | | | | This Agency Used a Weather Balloon to Fly Nike’s New Vapormax Shoe Into Space Space150 pulled off the stunt in just a weekend for Air Max Day By Marty Swant Over the weekend, one agency gave Nike's newest product a bit of extra air. To celebrate the release of Nike's new Vapormax (and the 30th anniversary of the Nike Air Max), Space150, one of Nike's digital agencies, attached one of the shoes to a weather balloon and sent it straight into the stratosphere. After working...
Read more » | | As Telecoms Buy Up Ad-Tech Players, New Levels of Data Targeting Seem to be Afoot Verizon, Altice and others eye startups—and pending legislation By Christopher Heine If you didn't understand why telecoms have been buying up ad-tech companies, the past several days have provided plenty of illumination. When Dutch telecom Altice bought Teads for more than $300 million on March 20, it represented the kind of data-based, mobile-minded marriage that's become a trend. In short, telecoms are looking to combine their...
Read more » | | Spotify Plans to Expand Programmatic Advertising After Acquiring MightyTV Brian Adams named vp of technology By Lauren Johnson Spotify thinks its music algorithm is ripe for programmatic advertising. Today the company announced that it has acquired MightyTV, a New York-based app that uses machine learning and personalization to create playlists of recommended TV and movies. According to a statement from Spotify, the MightyTV team will join Spotify, and its founder and CEO Brian...
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