We’re still likely in the early stages of generative AI adoption, and there’s many ways of gauging how it’s catching on around the world. Today, editor at large Kim Davis speaks with SAS head of martech solutions Jonathan Moran about a new study of how genAI is being used in China, the U.S. and the U.K.

Also today, managing editor Constantine von Hoffman dives into recent Supreme Court rulings and their impact on marketers.

Where does your organization stack up in adopting genAI and other martech tools? Let us know by taking a few minutes to fill out our MarTech Replacement Survey. We’ll share the results later this year.

Chris Wood
Editor

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Marketing artificial intelligence (AI)

China leads the world in generative AI use

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But the U.S. leads the world in something closer to full implementation, reports SAS.

Regulations and Compliance

SCOTUS ruling makes it easier to challenge federal ad regulations

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Ending a policy requiring judges to defer to regulators' interpretations makes more lawsuits a certainty and deciding those cases more difficult.

Digital advertising

Why digital out-of-home advertising is summer 2024’s marketing powerhouse

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Harness the power of DOOH advertising for your summer campaigns with its increased visibility, flexible targeting and programmatic benefits.

Customer experience

The rise of personalization in ecommerce: 2024 consumer insights

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Every marketer does “personalization” but to really do it right, you have to listen to what consumers and your customers say they want.

MarTech webinar

Embrace the Future of Content Management with a CMS Makeover

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A CMS is at the heart of your marketing operations, but is it getting in the way of creating impactful experiences?

Marketing management

How marketing fuels the shift from problem-market fit to product-market fit

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Learn how marketing's collaboration with sales, product and customer success drives the transition to product-market fit.

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Content management systems (CMS)

Optimizely launches new SaaS CMS

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Optimizely makes its headless CMS offering fully available as a SaaS option.

MarTech buyer's guides

Compare 11 top marketing automation platforms

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Get the inside scoop on selecting the right marketing automation platform for your team with our free 2024 guide comparing features, capabilities, leading vendors, and in-depth AI coverage.

Customer data platform (CDP)

Navigating AI’s place in the CDP landscape

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Uncover the hype and reality of AI in customer data platforms and why a broader AI framework is essential for maximizing its benefits.

Free online event

Registration is open for MarTech! Grab your free pass now.

A-roadmap-to-martech-stack-maturity

The marketing technology landscape is exploding. With 14,000 applications available, there’s a tool for almost every task. But where do you begin? Find out at MarTech — online September 24-25 — for free.

Grab your free pass

From Search Engine Land