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Sassy Yoplait Campaign Encourages Moms to Ignore the Haters—and Keep Breastfeeding in Public 'Mom On' marks 72andSunny's debut By Patrick Coffee Yoplait knows it's hard out there for moms. When they're not struggling to balance parenthood with the many other stressors of modern life, they're facing judgment because people--online and off--have their own parenting strategies and aren't afraid voice their opinions. The yogurt brand opens its new campaign--appropriately titled "Mom On"--with a scene that will feel... Read more » |
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Laura Dern and Grace Helbig Pitch How They’d Market the Driverless Car The backseat driver would be the focus of their campaigns By Kristina Monllos CANNES, France--Laura Dern and Grace Helbig think whoever markets the driverless car should do something about the backseat driver. The actress and YouTube star, respectively, told the Cannes Lions audience their ideas during a talk about brands working with Hollywood stars versus digital stars on the Lumiere stage. Helbig, known for her comedic YouTube channel,... Read more » |
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Pepsi’s Clever Multiscreen Ramadan Ad Unfolds Across 3 Phones at Once A wily piece of work By Angela Natividad Five full days of Ramadan remain. For those unfamiliar with the Islamic holy month--or its Catholic cousin, Lent--it's a period of fasting and cleansing that dramatically impacts Middle East and North African (MENA) markets. As long as the sun is up, practicians neither eat nor drink. Businesses open late and close early in recognition of... Read more » |
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A Shoe Polish Brand Won Big at Cannes for One of the Most Delightful Campaigns of the Festival A look at Ogilvy Chicago's 'Portraits Completed' for Kiwi By Tim Nudd CANNES, France--Fine art has been an inspiration for a lot of great advertising lately, including the Cannes Lions Grand Prix winners "Van Gogh Bnb" and "The Next Rembrandt" from 2016. Ogilvy Chicago continues that tradition in 2017 with a playful, irresistible campaign for Kiwi shoe polish in which the agency imagined, and then painted, the... Read more » |
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Who Are the Leopard Ladies? A Closer Look at the Mysterious Cannes Celebs on a Tragic Anniversary The mother and daughter walked the Croisette for years By Angela Natividad CANNES, France--The Leopard Ladies are legends, a mother-daughter pair who've appeared in Cannes for the Lions and the film festival for as long as many of us have attended the shows. But who are they? Are they prostitutes, porn stars, spies--or women who simply like appearing in places where cool things are happening? We've heard... Read more » |
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Burger King’s Secret Sauce: Inside the Brand’s Biggest Hits of the Past Year Fernando Machado and Anselmo Ramos on their unique partnership By Tim Nudd CANNES, France--Burger King is being honored as Creative Marketer of the Year here in Cannes this year. It's an honor that recognizes the brand's entire history of stellar advertising, from its glory years at CP+B a decade ago, when it made legendary pieces like "Subservient Chicken" and "Whopper Freakout," and more recent megahits like "Proud... Read more » |
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These 2 Students Are Trying to Land Agency Jobs at Cannes—and They’re Not Even There They spent $120 on geo-targeted Facebook ads instead By Katie Richards CANNES, France-How do you make a splash at Cannes and land a major agency gig when you can't cough up money or spare the time to actually attend the festival? Oscar Gierup and Kristina Samsonova, two students about to graduate from Miami Ad School, came up with an idea to reach agency leaders where they're... Read more » |
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