Learn how to apply the principles of behavioral economics to fundraising and motivate donors to give more.
Join the Chronicle of Philanthropy on September 12 for the webinar, Using Behavioral Economics to Raise More Money, and learn how the science of decision making can help improve your fundraising results.
You’ll learn from our expert guests how to boost revenue from digital ads, donation pages, online campaigns, and more, by applying the principles of behavioral economics.
How neuroscience and psychology influence people’s giving in unexpected ways
How to apply behavioral economics techniques to fundraising
Subtle tweaks to design, messaging, or presentation that can motivate donors to give
SPEAKERS
Bernard Ross
The Management Centre
Thomas Kurmann
Doctors Without Borders
Nicole Wallace
Chronicle of Philanthropy Host
In this one-hour session, you'll learn from two international experts how to motivate your donors to do more for your cause. They’ll share insights ― gleaned from research in behavioral economics, neuroscience, and psychology ― into how and why people give. You’ll see real-world examples from groups including Unicef, the Alzheimer’s Association, U.S. Olympics, and Doctors Without Borders USA.
