There’s a future for 120

View in Browser Keep the Frames Rolling Medium format film offers a delightful experience for photographers; you create easy snapshots but get to capture every moment with jaw-dropping clarity and brilliance. Those bigger negatives are like having a super-sized canvas for your creativity, where colors burst into life and textures practically beg to be touched. The everyday transforms into something extraordinary, all while having the ease and fun of your favorite 35 mm camera. To help you hop on board the medium format adventure, we’re dropping the prices of our 120 films! This is a ride you won’t want to miss. Shop 120 Film #120isforever Shout it loud and proud from the rooftops because we’re not letting this fab format go anywhere other than straight to the film lab! With reduced prices on our 120 films stocks, now’s the time to try something new: Lomography Redscale XR 120 ISO 50–200 Pack of 3 35.90 24.90 USD Bathe your photos in glowing shades of red, orange, yellow and even cool blue – experiment with the extended ISO range to render different results. Shop Now 2021 LomoChrome Metropolis 120 ISO 100–400 12.90 11.90 USD Featuring punchy contrasts and muted tones with intense pops of color, this cinematic emulsion will help you craft dazzling portraits and enchanting cityscapes. Shop Now Potsdam Kino B&W 120 ISO 100 10.90 6.90 USD Freeze life’s most meaningful moments in gorgeous greyscale with this powerful black and white cine film. Shop Now Self Development A great way to get completely immersed in the analogue process is by developing your own film. It’s just as easy to develop a roll of 120 as it is a 35 mm roll, you just need a bigger reel! For tips and tricks, head to our magazine to follow our guide and, if you’re already a pro, you could even check out our alternative processing series! Learn About Self Development We’d like to thank the following people for their photos: Charles Schneider, omer-koort, Matt Day Manage your subscriptions Browse our products Visit one of our stores Join our community Read our magazine Find analogue events near you Work at Lomography Lomography International: Kaiserstraße 34/12, 1070 Vienna, Austria, +43-1-899-440 Lomography USA: 68 Jay Street, Suite 415, Brooklyn, NY 11201, +1-718-422-7581 Lomography Asia Pacific: Flat B2, 6/F, Block B, Yee Lim Industrial Centre, No. 2-28 Kwai Lok Street, Kwai Chung, Hong Kong, +852-2525-5417 Despite the fact that the content of this newsletter was compiled with due care we accept no warranty for the correctness, completeness and actuality of the content provided. Availability of the products featured in this newsletter may vary depending on location.