Perhaps technology has addled our brains to the point we’ve become convinced every complex problem requires a similarly intricate solution. The need to make friends and nurture relationships brought us social media. The desire to shop from the comfort of home or office brought us ecommerce.

Yet while innovation drives progress—and indeed, helps reduce our environmental footprint, in many cases—it also isn’t a cure all alone. Instead, what we all need more of is human connection.

You’ll find that theme throughout this week’s newsletter. In today’s thought leadership post, I spotlight our new “Scaling Connected Ag” whitepaper. Farmers and trusted advisers, especially those on the leading edge of sustainable ag adoption, understand and value the power of data-driven decision making. But do they feel capable of taking that next step? Hardly.

As you’ll discover, it’s true that farmers are seeking new ways to use data. (They could especially use some help in the predictive analytics department—ping me if you have suggestions.) Yet just as often, they’re looking for people who can help them sort through mountains of information for the through line. They could use a help desk that’s actually local, knowledgeable and responsive. They’d like less whiz-bang and more clarity and utility.

Then in our America’s Conservation Ag Movement spotlight, you’ll see an exclusive video series of California farms and ranches throughout the Central Coast and San Joaquin Valley highlighing how specialty growers are moving sustainable agriculture forward in that region.

Best, bright wishes this holiday week. Thank you for making us a part of it.