Demand for natural wellness solutions continues to soar. For ashwagandha root, the king of herbs, understanding what materials to include in products means knowing your supplier—how they cultivate, operate, create, and deliver on the promised health benefits.
Join us on Thursday, September 14 for the Ashwagandha Advantage Today Summit 2023. This information-packed virtual event will explore the state of and future for herbal medicine in the U.S., with a deep dive into the ashwagandha root market.
Natural Products Insider and KSM-66 are proud to present this informative summit designed to help brands and retailers understand this powerful adaptogen that is meeting consumers’ needs globally as they experience a wellness awakening. Join us to understand the hidden innovation opportunities for brands!
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Fran Schoenwetter
Director, Content Marketing
Natural Products Insider, Informa Health and Nutrition |
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Session 1: Botanical market overview and condition-specific trends driving ashwagandha sales – NBJ and SPINS – ashwagandha tracking Speakers: Kayla Carpentier, Client Insights Manager, SPINS Erika Craft, Data Analyst, Nutrition Business Journal Session 2: Transparency: How to vet ashwagandha ingredient sourcing and quality Speakers: Roy Upton, American Herbal Pharmacopoeia, President Session 3: Ashwagandha Roots for health, leaves for compost: a view into traditional use and today’s science Speakers: Dr. Elijah McCarthy, N.D., Director of Product Development, Irwin Naturals Dr. Akash Saggam, Ph.D. Health Science, Technical Officer, World Ashwagandha Council, Ministry of Ayush, Government of India Session 4: Formulating with ashwagandha root: A macro view of the state of science and product formulation Karen Raterman
Associate Director, Content Marketing
Natural Products Insider, Informa Health and Nutrition |
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Speakers: Natalie Jones, Sr. Product Formulation Scientist, Adaptive Health Max Willis, Chief Innovation & Science Officer, Better Being Co. | 
