Hi John,

If you’re a performance marketer, it can feel like your options for effective advertising are narrowing. But there is good news.

Our research suggests that consumers are spending more time than ever on mobile devices. This means that brands have new opportunities to combine social and data science and turn that attention into dollars.

During this live Tech-Talk Webinar, DraftKings joins Moloco to reveal the sports betting app’s unique approach to creative and mobile advertising, the best way to track, measure, and improve mobile advertising ROI, and how to navigate a privacy-first world.

Register here for “Rethinking Traditional Approaches to Mobile Advertising and UA: How DraftKings Uses Incrementality and Bucks Conventional Wisdom to Build Winning Mobile Ads,” presented by Moloco.

Join us, and you will learn:

DraftKings’ approach to product discovery and advertising engagement
Programmatic advertising, incrementality testing, and creative mobile ads
How to drive traffic, persuade customers, and skyrocket app installs

Please reserve your seat today. Space is limited. This webinar will take place on Friday, December 16 at 2pm ET / 11am PT.

This Tech-Talk Webinar is sponsored content by Moloco.

Sincerely,
eMarketer Editors

P.S. Please forward this invite to colleagues who are interested in digital advertising. Thank you!

Interested in sponsoring a webinar? Email advertising@emarketer.com

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