This week's MarTech Newsletter is brought to you by: Siteimprove

Are you ready to drive your business results with a winning website experience?  

It only takes 0.5 seconds for visitors to decide how they feel about your website – and whether they want to do business with you. A great website presence in both form and function can have a significant impact on your business’ bottom line.  

Join us at the Reimagine Experience bootcamp on November 11: 16:30 – 19:00 (CET), 10:30 – 13:00 (ET) / 07:30 – 09:00 (PT), to discover how you can create a capturing website experience that lives up to your visitors’ expectations and drives new pipeline. 

What can you expect at the bootcamp? 

Following an introduction by Siteimprove’s CMO Kevin Bobowski, we’ll take a deep dive into website (re)design with leading industry experts in 4 hands-on sessions: 

1. The business benefits of website redesign (Justin Anovick, Chief Product Officer, Optimizely & Brian Beckham, General Manager, Digital Experience Platforms, Perficient)

• Understand the requirements of website redesign and how to realize the business value of delivering the right page experience – both in terms of brand credibility and ROI

2. Collaboration: The key to scaling digital experiences (Ricardo Osuna, Sr. Director of Strategic Partnerships, FFW)

• Learn how to build a collaborative digital practice and identify approaches to designing digital experiences that scale to meet (and exceed) the demands of your organization and customers

3. Data-fueled website redesign: Taking website experience to the next level (Viridiana Joyner, Global Digital Communications Manager, Givaudan & Matthew Bebenek, Solutions Consultant, Siteimprove)  

• Learn why successful website design is a continuous effort and how you can engage better with your online audience through data-driven insights. 

4. Creating inclusive web experiences. What is accessibility and how do you achieve inclusion on your website? (Inka Ilona Taagehøj, Accessibility Product Expert, Siteimprove; Mai Hartmann, Accessibility Specialist, Siteimprove)

• Sharing our own experience: Why accessibility was a key KPI for Siteimprove’s website relaunch and what have we learned along the way

Stay tuned for further details around the event when we move closer to the date - we’re looking forward to seeing you at Siteimprove’s Reimagine Experience bootcamp!