Nov 08, 2023

Good morning, Marketer, and here’s another great reason to make ad campaigns more efficient.

Not only are you saving money in your ad budget, you could be reducing harmful CO2. Today, our very own Constantine von Hoffman interviews Yuri Staraselski, co-founder of marketing agency Crimtan. Crimtan’s focus is on reducing digital advertisers’ carbon footprints. There are so many ways that ads can be wasteful, ways you might not have thought of.

Also today, news on Walmart’s shoppable ads on Peacock. And read about Google’s new shopper-friendly features. Customers are wasting less energy when they don’t have to look up where to buy.

Chris Wood,
Editor

Digital advertising

How reducing your carbon footprint can save you money and increase ad impact

Crimtan's CTO explains what you can do to improve your marketing's efficiency while also aiding in the fight against climate change.

Ecommerce

Walmart launches shoppable ads on NBCUniversal’s Peacock

The ad partnership debuts shoppable episodes of Bravo’s “Below Deck Mediterranean” using NBCU’s Must ShopTV experience on Peacock.

Ecommerce

Google rolls out new shopping features to boost conversions

How-to-capitalize-on-holiday-traffic-with-browse-abandonment-emails

Brands have several new opportunities to reach potential customers including a deals hub and a gift ideas page.

Email marketing

What’s the state of email beyond 2023?

A look back at this year’s trends in email marketing and what to look forward to next year.

MarTech Webinar

Become a Data Champion By Mastering Marketing Analytics Automation

Join marketing analytics automation experts to learn how to impact the bottom line and prove your campaigns are hitting the mark and contributing to the bottom line.

Marketing management

Strategic vs. tactical decisions: How to find the right balance

Are you spending too much time on tactical decisions? Learn the importance of a strategic focus to boost your team's effectiveness.

Programmatic advertising

‘Bad’ digital ad spending can harm the environment

As we come up to Earth Day, know that the media properties with the biggest carbon footprint are typically fraud, click-bait or offer low-value inventory.

First-party data

5 ways to create better customer experiences with data collaboration

First-party data can’t tell you everything you need to know about your customers. And it isn’t enough to create the level of personalization they need. What’s the answer? Data collaboration.

Agile marketing