Retail media networks

Despite challenges, marketers say retail media is the channel of choice

A pair of studies found marketers are bullish on retail media, despite its growing pains and imperfections.

Email marketing

Email deliverability: What you need to know

Everything from bulk email requirements to deliverability practices. Updated with what's new about how iOS 18.2 handles email.

Marketing artificial intelligence (AI)

Balancing the human-to-AI mix in B2B marketing

While the hype warns AI will take marketing jobs, its pattern matching can’t beat a human’s creativity, empathy and problem-solving.

Best practices

Learn from 1,000+ landing pages

Discover five high-performing landing page examples, the key design principles that drive engagement, and actionable tips to optimize your pages for conversions.

Marketing artificial intelligence (AI)

How to build consumer trust in the age of AI

Trust in AI is at an all-time low, but businesses rely on it more than ever. Learn to bridge the trust gap and foster consumer confidence.

Conversations with MarTech

What do C-level execs think of their GTM strategies?

Frank conversations with executives touched on risk and business acumen; things marketers probably don't think about very often.

Watch it now!

Start 2025 strong with data-powered insights to elevate your marketing

Learn how leading brands are using cutting-edge techniques to drive results—and how you can apply these insights to your own strategy.

Marketing technology

ChatGPT growing as a traffic referrer, reshaping search behavior, report says

ChatGPT is sending more traffic to education and tech sites while redefining how users discover and engage with content.

Free online event

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Meet the speakers you’ll learn alongside — and the topics you’ll discuss — at MarTech, online March 25-26. Your agenda sneak peek is here!

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What else we're reading

• The case for marketing automation modernization
• Senior-level marketers say finding a job right now ain’t easy
• So is my dog: OpenAI says ChatGPT more persuasive than 82% of Reddit users
• Tariffs could be trouble for digital marketers
• 3 questions to ask before launching a new AI tool
• Social media users discuss the efficacy of social media ads on a social media platform

MarTech research

• NEW! The 2025 MarTech Intelligence Report on Marketing Automation Platforms is here. Get an overview of the MAP market and profiles of 14 vendors.
• NEW! Improve your understanding of the CDP market and get profiles of 21 vendors in the space. It’s the 2025 MarTech Intelligence Report on customer data platforms.
• Take a few minutes to answer the 2025 State of Your Stack Survey. Share with the community where your martech is headed in the next 18 to 24 months.

What they're saying

• “B2B marketers believe that nothing else that’s out there applies to them. That they’re their own thing. And there’s just so much wrong with that perspective, it’s not even funny.” – Mark Stouse in What do C-level execs think of their GTM strategies?
• “Thought leadership content is something AI cannot produce well. But it’s what will set your company apart and earn the memory structures required to come to mind when a trigger event happens.” – Ardath Albee in Balancing the human-to-AI mix in B2B marketing.

From Search Engine Land

• OpenAI drops sign in requirement for ChatGPT search
• Google sees ad potential in Gemini AI
• Instagram and TikTok outrank Google for Gen Z shoppers: Survey
• Google organic and paid CTRs hit new lows: Report
• How to use Video View campaigns effectively in Google Ads