John, Many businesses in the marketing industry are gasping for cash right now as COVID-19 continues to pound their business. One way the U.S. Congress is trying to help is with a loan program for small businesses called the Paycheck Protection Program. You’ve probably read general information about this program in the news, but today we bring you a few marketer-specific considerations in SBA Paycheck Protection Program Loans and the Marketing Industry: 4 tips for marketers. Read on for some tips on the loan program and how this new cash infusion might help the marketing industry get its mojo back. Be well, Daniel Burstein Senior Director, Content & Marketing MarketingSherpa and MECLABS Institute P.S. We’re looking for a nonprofit who would like to be the subject of new content we’re considering – getting free conversion optimization help from our community of marketers in the spirit of Marketers Stand Together and publicly sharing the journey. Here are previous similar examples with Consumer Reports and VolunteerMatch to give you a rough idea of what we’re considering. If you’re interested or would like to nominate a nonprofit, just reply to this email. |